✏️ Live-editable. Click any field and type — saves automatically and syncs to the team. Status pills and checkboxes are clickable.
Your website should work even while you sleep.
First we refresh the site so it looks modern, loads fast, and turns visitors into calls. Then we turn on a content engine: every common question buyers and realtors type into Google becomes a blog post that ranks — pulling free, qualified traffic to your site month after month. This is the on-site half of your SEO (the Google Audit covers the off-site half).
Part A
🌐 The Refresh
A modern, mobile-first, fast website built to convert visitors into inspection requests.
Design Direction
Look & feel we're going for
[clean / trustworthy / local · pulled from your inspiration sites — Dakota/Judy fill]
Staging / preview link (watch it come together)
[staging URL once the build starts]
Sitemap — Your Pages
The pages we'll build. Click a status to update as each is done.
HomeNot started
Hero, trust (reviews + years), services snapshot, clear call-to-action.
ServicesNot started
Home + termite inspection, what's included, what sets you apart.
AboutNot started
Family-owned story, the team, why realtors trust you.
Service AreasNot started
Your cities — important for local SEO (each area can rank).
ReviewsNot started
Your 243+ reviews front and center as proof.
Contact / BookNot started
Click-to-call, form, and easy scheduling.
BlogNot started
The engine in Part B — where the SEO content lives.
[any extra page you want]Not started
[what it's for]
Part B
✍️ The Content Engine — Blog & Q&A
Turn your expertise into pages that answer real questions buyers Google — and rank for them.
On-Page Local SEO Foundation
Set once across the site — this is what makes everything you publish rank locally. (Moved here from the Google plan: it lives on your site.)
Consistent NAP on every page
Name, address, phone match your Google Business Profile exactly.
Local keywords in titles & headings
"Home inspector in [city]" / your service-area terms.
A page per service area
Each city gets its own page so it can rank individually.
Schema markup (LocalBusiness)
Tells Google exactly what you do, where, your hours + reviews.
Fast + mobile-friendly
Speed and mobile are direct Google ranking factors.
Blog Topics — Questions Buyers Google
Each post targets one real question. Edit the question + target search, click the status as we publish. Starter list below — add your own.
What does a home inspection actually cover?Not started
Target search: [what does a home inspection include]
How long does a home inspection take?Not started
Target search: [how long is a home inspection]
Do I really need a termite inspection?Not started
Target search: [termite inspection necessary]
How much does a home inspection cost in [your area]?Not started
Target search: [home inspection cost city]
What happens if the inspection finds problems?Not started
Target search: [home inspection found issues what next]
[your own question — what do clients always ask you?]Not started
Target search: [the search this answers]
Publishing cadence
[e.g. 2 posts / month — Mary + Jim confirm with the plan]
What This Produces
🌐 A modern site that converts
Fast, mobile, trustworthy — visitors turn into calls instead of bouncing.
🔎 Free search traffic
Each blog post ranks for a real question and keeps pulling visitors for years.
📍 Local pages that rank
A page per service area means you can show up across all your cities.
📈 Compounding SEO
The more you publish, the more you rank — it builds on itself month over month.
