✏️ This page is live-editable. Click any field and type — changes save automatically and sync to the team (Dakota + Kevin). The status pills on each phase and the Match / Mismatch flags are click-to-cycle. Fill it from research, then show the client.
team — let's fix your Google before we scale anything else.
You've earned a strong reputation (243+ five-star reviews) — but Google can't fully see it yet, because your business info conflicts across the web. That's costing you Maps visibility and calls. This page lays out exactly what's wrong, the plan to fix it in priority order, and what you'll see once it's done. Get this foundation right and every marketing dollar after it works harder.
⚠ The Core Problem
Google can't fully verify your business — because your information conflicts across the web.
Google confirms a business is legitimate by checking that your Name, Address, and Phone (NAP) match everywhere it appears online. Right now you have [two websites with different names], plus mismatched details across listings — so Google sees conflicting signals and holds back your Maps + Business Profile visibility. Clean that up and your local ranking improves.
Google Business Profile
[Not verified]
[claimed? / pending]
Google Maps
[Not showing]
[duplicate pin? / suspended?]
Websites Found
[2]
[different names]
NAP Consistency
[Conflicting]
[X of Y sources match]
1 · NAP Consistency Check
This is exactly what Google checks. Every place your business appears should show the same Name, Address & Phone. Mismatches are flagged in red.
Source
Business Name
Address
Phone
Match?
Website #1[url]
[name]
[address]
[phone]
— TBD
Website #2[url]
[name]
[address]
[phone]
— TBD
Google Business Profile[url]
[name]
[address]
[phone]
— TBD
Yelp[url]
[name]
[address]
[phone]
— TBD
Facebook[url]
[name]
[address]
[phone]
— TBD
2 · The Duplicate-Website Conflict
Two live sites under different names confuse Google about which one is the "real" business. We pick one to keep and point everything to it.
✓ Recommend Keeping
[primary-site.com]
Name shown: [name]
Status: [live · matches GBP]
Why keep: [reach / reviews / age / brand]
VS
✕ Recommend Retiring / Redirecting
[second-site.com]
Name shown: [different name]
Status: [live · conflicting]
Problem: [splits Google trust signal]
What we need from you
The one official nameConfirm the single business name + primary website we point everything to. [confirm with you]
Website + hosting accessLogin to the domain registrar / host so we can redirect the duplicate. [Dakota collects]
Google Business Profile accessThe Google account it's under (or we help you claim it). [Dakota collects]
3 · Your Google Game Plan
Done in priority order — the first phase unblocks Google verification; the rest build your ranking and turn searches into calls.
1Top Priority⏱ Week 1–2Not started
Fix the foundation — get Google to trust you
Pick one official business name + primary website, 301-redirect the duplicate site, align your Name/Address/Phone everywhere, then claim & verify your Google Business Profile.
✓ Result: Google can finally verify you — your Maps pin goes live and stops being suppressed.
2High⏱ Week 2–4Not started
Clean up & build your citations
Get your business listed with identical info across the directories Google trusts — Yelp, BBB, Apple Maps, Bing Places, and home-inspection / local directories. Remove or fix duplicates. [Dakota: list of citations to fix/build]
✓ Result: More consistent trust signals → Google ranks you higher in local results.
3Next⏱ Week 3–5Not started
Optimize your Google Business Profile
Fill it out completely: correct categories, services, service area, hours, photos, weekly Google Posts, Q&A, and attributes — the things that decide who shows up in the Map Pack.
✓ Result: A complete, active profile outranks half-finished competitors and turns clicks into calls.
4Next⏱ Week 4+Not started
Turn on a reviews engine
A simple system to earn more Google reviews (you have 243 on Yelp — let's get that reputation onto Google) and respond to every one.
✓ Result: Star ratings on Maps + a steady review flow — one of Google's strongest local ranking signals.
5Then⏱ Week 6+Not started
Hand off to your Website (on-site SEO)
From here, the work moves on-site: matching NAP on every page, local keywords, a page per service area, and schema markup — plus the blog engine that answers what buyers Google. That all lives in your Website section (Project page), the on-site half of SEO.
✓ Result: Your verified Google foundation feeds straight into a website built to rank — no gap between the two.
6Ongoing⏱ MonthlyNot started
Keep it growing (ongoing)
Monthly: fresh Google Posts, new reviews, rank tracking, and listing monitoring so nothing drifts back out of sync.
✓ Result: Compounding local visibility — you stay ahead instead of slipping back.
What You'll See
The outcomes this plan is built to produce.
✓ A verified, trusted Google presence
Your Maps pin live and confirmed — no more "Google can't verify this business."
📍 Ranking in your service area
Showing up when buyers & realtors search "home inspector near me" across your cities.
📞 More calls & booked inspections
Google becomes a steady source of inbound inspection requests — not just referrals.
⭐ Growing Google reviews
Your real reputation finally visible on Google, catching up to your 243+ on Yelp.
