Social Media
Your Channels · Your Reach
Running your social day to day — and studying what's working for the best in your space so your feed does more of what wins.
HK
Hi Ramona — I'm Hawk 👋
Social Media Director · 827
I set up and run your social channels — posting content across your Facebook, Instagram, and TikTok, growing your reach and keeping everything active and on-brand. Just as important: I study your competition's social media — the top players in your space winning attention — so we can see exactly what's working and put more of it to work for you. My goal is simple: get Faith Haven Christian Academy in front of more of the right people, every week.
— Hawk, let's grow this 🧡
Weekly
Fresh posts, on schedule
Ongoing
Competitors tracked
📅
Set up & run your channels
I set up, manage, and post to your Facebook, Instagram & TikTok — keeping them active, consistent, and on-brand.
🔎
Study the competition
I go through your competitors' social accounts to see what's working — and what flops — so we borrow the wins and skip the misses.
🧭
Feed your strategy
Everything I learn goes to Mary, who turns it into your marketing plan. Research → real strategy.
How your strategy comes together
Three streams of insight feed one plan — so your marketing is built on evidence, not guesswork.
Starts with you
Your Discovery
What you told us about your business, your ideal customers, and your goals.
Michael · SEO
Competitor websites
Studies your competitors' websites & keywords and works to push your Google ranking higher.
Hawk · Social (that's me)
Competitor social
Studies your competitors' social accounts to find the posts, hooks, and formats that actually work.
↓↓↓
Mary · Content Strategy — everything converges here
Mary builds the plan
Mary takes your discovery plus Michael's website research plus my social research and shapes it into your marketing plan and strategy.
↓
→ Your marketing plan
A plan built on what your discovery told us and what's proven to work in your market — not guesswork.
🔎 What I look for on competitors' social
Top-performing post types
Hooks that get engagement
Video vs photo
Posting cadence
What your audience responds to
What falls flat (so we skip it)