827 Marketing Solutions
Home Inspection Experts · Social Media
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Social Media
Your Channels · Your Reach
Running your social day to day — and studying what's working for the best home inspectors out there so your feed does more of what wins.
HK
Hi Jeannine — I'm Hawk 👋
Social Media Director · 827
I set up and run your social channels — posting content across your Facebook, Instagram, TikTok, and Google Business Profile, growing your reach and keeping everything active and on-brand. Just as important: I study your competition's social media — the other home inspectors winning attention — so we can see exactly what's working and put more of it to work for you. My goal is simple: get Home Inspection Experts in front of more of the right people, every week.
— Hawk, let's grow this 🧡
Channels I set up & run
Yelp
Monitored
Weekly
Fresh posts, on schedule
Ongoing
Competitors tracked
📅
Set up & run your channels
I set up, manage, and post to your Facebook, Instagram, TikTok & Google Business Profile — keeping them active, consistent, and on-brand.
🔎
Study the competition
I go through other home inspectors' social accounts to see what's working — and what flops — so we borrow the wins and skip the misses.
🧭
Feed your strategy
Everything I learn goes to Mary, who turns it into your marketing plan. Research → real strategy.
Three streams of insight feed one plan — so your marketing is built on evidence, not guesswork.
Starts with you
Your Discovery
What you told us about your business, your ideal customers, and your goals.
Michael · SEO
Competitor websites
Studies your competitors' websites & keywords and works to push your Google ranking higher.
Hawk · Social (that's me)
Competitor social
Studies your competitors' social accounts to find the posts, hooks, and formats that actually work.
↓↓↓
Mary · Content Strategy — everything converges here
Mary builds the plan
Mary takes your discovery plus Michael's website research plus my social research and shapes it into your marketing plan and strategy.
↓
→ Your marketing plan
A plan built on what your discovery told us and what's proven to work in your market — not guesswork.
🔎 What I look for on competitors' social
Top-performing post types Hooks that get engagement Video vs photo Posting cadence What buyers & realtors respond to What falls flat (so we skip it)
Your Facebook Account
Everything about your Facebook page in one place — your live copy and the words that sound like you. Read it, and edit anything to make it yours; it saves on its own.
HK
🙋 Questions Jeannine Had
A quick note from Hawk

Hi Jeannine! You asked whether we could make the Yelp badge on your cover photo clickable. Great question — and the honest answer is Facebook doesn't allow the cover image itself to be a clickable link (that's just how Facebook is built). But here's what we did instead, which actually works even better for getting people to your reviews:

✅ We added your links right onto your page — Yelp (your 246 reviews!), Google, and Instagram — so visitors can tap straight through to any of them from your info section.

📌 We pinned a Yelp banner to the very top of your page — a bold graphic showing your 4.8★ across 246 reviews. It stays pinned up top, so it's the first thing every visitor sees.

💡 One more handy thing: at the top of this page, under "Channels I set up & run," those little platform icons are now clickable. If you ever want to hop straight to your Facebook, Instagram, TikTok, or Google, just click the icon and it'll take you right there.

— Hawk, your Social Media Director 🦅
📝 Your Facebook Copy
Your page has two pieces of copy — the Intro (the short hook up top) and the About (the full story). The first set is what's live now (locked, for reference). In Our refresh below, hit Edit to rewrite either one, or tap ✨ Polish to clean it up. Saves automatically.
On your page now read-only · live from Facebook
Intro
About Home Inspection Experts
Our refresh — you can change these DRAFT
Intro
About Home Inspection Experts
💬 Words that sound like you
Voice words she loves — lean on these when rewriting the Intro and About above. Tap ✕ to remove one.
💡 Need ideas? Ask for more words
✓ Saved
🏙️ Cities on your Facebook
Facebook lets you list up to 10 service-area cities. Remove any with ✕, and tap a city you're considering to add it — you'll need to drop one to stay at 10.
Cities we're using now
Cities you're considering — tap to add
Tap a city to add it to your list above; tap again to remove it. Saves automatically.
Social Media · 827 Marketing Solutions — your social director is Hawk