Welcome to PaddleLink, Shannon — we couldn't be more excited to get started!
The moment we saw what you're building — a real, growing community for pickleball players — we knew this was going to be a blast to market. PaddleLink has exactly the kind of story people love to share, and we can't wait to get it in front of players.
Over the next four weeks, we'll build your entire marketing presence from the ground up: connecting your platforms, setting up your brand the right way, producing your first content from real games and real players, and getting everything dialed in. This is the groundwork that makes everything run — and we've got it handled. We'll also dial in your "Download Free on the App Store" flow so every post drives a download.
Your part is light and clear: a few approvals, your logo and brand details, and the items only you can confirm. Everything in gold is handled by our team; everything in blue is the short list we need from you. The checklist below lays out every step — who owns it and when — so nothing is ever a mystery.
Foundation Week is open and ready below — let's dive in. We're so glad you're here, and we can't wait to grow PaddleLink's crew — in St. Petersburg first, then across the country. 🚀
Let's build it, Kevin Castro · 827 Marketing Solutions
✍️
Onboarding comes right after Discovery. Once you've finished your Discovery questions, Mary & Kevin put together everything you need to get set up — your full onboarding plan lands right here. Have a look below at what's coming.
Onboarding checklist — coming soon
📋 Your step-by-step onboarding checklist opens once we've finished Discovery together. The welcome note above covers where we're at — we'll unlock this section when it's time.
Key Milestones
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Now · Weeks 1–3
Setup Begins
Accounts, assets, templates, creative production, and agent briefing
💳
End of Week 3
Setup Invoice
$3,500 due — 827 Marketing built everything, client reviews and approves before paying
✏️
Week 4
Final Changes & Revisions
Client approves all deliverables — covers, overlays, bios, first content batch
🚀
Setup Complete
Return to Dashboard
Everything is live — click to go to your Campaign Dashboard
Campaign Stages
Week 1
Foundation
June 15–21
Sign contract · grant account access · submit brand assets · all 5 platform accounts created
827 Covers This
Week 2
Build
June 22–28
All 5 platforms connected · cover art, overlays & bios designed · test posts verified
827 Covers This
Week 3
Content & Review
June 29 – July 5
First content batch built · client reviews & approves · setup invoice issued ($3,500)
2FBuild branded overlay templates — every content track, every platform size
2GWrite profile bios for all 5 platforms — each different, each keyword-optimized
2HSet Facebook "Book Now" CTA button with correct phone number
2IPopulate LinkedIn Specialties with keyword-rich terms
2JUpload minimum 5 real job-site photos to GBP — inspector face in at least one
◆ PaddleLink
Assets submitted in Week 1 are what Kevin uses here. No additional action needed this week unless revisions are requested.
Week 3 · June 29 – July 5Content Production — First Posts Built
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⚙ 827 Marketing
3AWrite brand strategy document — content pillars, hooks, tone of voice, CTAs
3BBuild first 2-week content batch from client footage — all tracks, all platforms
3CPre-populate Instagram grid with 9–12 posts before account goes public
Must be done before IG goes live
3DWrite and pin Facebook "How It Works" post — goes live before launch
3EBrief publishing agent — all posts scheduled and ready in Zernio
3FSet up analytics tracking across all 5 platforms
◆ PaddleLink
Footage submitted in Week 1 is being used this week. If you have additional photos or video clips, send them now so they can be included in the first batch.
Week 3 · End of JuneClient Review & Approvals — Both Sides Must Complete
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⚙ 827 Marketing
3GSend all deliverables to client for review — cover art, overlays, bios, first content batch
3HMake any revision requests from client before invoicing
INV-1Send $3,500 setup invoice once client approves all deliverables+ Add Note
Invoice Trigger
Invoice sent date / confirmation
✓ Saved
INV-2Send Month 1 retainer invoice — $2,000 due before first post fires+ Add Note