We are building you two things at once: an owned audience that no longer depends on paid directories, and a reputation engine that turns your 228 five-star reviews and real roof results into booked work. Every post is anchored in real photography and video from your actual roof jobs — not stock, not AI — backed by authentic customer reviews. The goal is simple: build local trust, win local search, and put your name in front of homeowners ready to replace or repair their roof.
📸 Real images · real video · real testimonials — minimal AI on this account
Platforms We Manage
Facebook
Primary local reach and community trust. Speaks to homeowners and homebuyers across your service areas, and cross-posts to your Google profile.
Instagram
Visual credibility — showcases the quality and craftsmanship of your roof work with real before/after photos.
YouTube Shorts
Short, searchable vertical video — tied to Google/YouTube, so real roof footage and tips keep getting found by homeowners long after they post.
Google Business Profile
The #1 free local-search channel. Non-negotiable for a local service business — drives the "roofer near me" searches directly to you (and you're already strong here: 228 reviews, 5★).
The Campaign Journey
Phase 1 · First 4 Weeks
Foundation & Launch
Weeks 1–4 · Setup and controlled go-live
We build everything from the ground up — all four platform accounts, your branded look, and a repeatable content workflow. Then we begin live posting at a controlled, deliberate cadence to make sure every platform is firing correctly and looking professional. By the end of these four weeks you have a clean, credible presence live across Facebook, Instagram, YouTube Shorts, and Google.
Phase 2 · Next 8 Weeks
The Ramp — Learn & Double Down
Weeks 5–12 · Scale cadence, sharpen strategy
The purpose of this phase is to find out exactly what your audience responds to — and lean into it hard. Posting volume increases week by week. Every week the data tells us what's working: the top content gets amplified, the weak content gets cut. By the end of the ramp you have a proven library of content that consistently earns engagement. This is the groundwork that makes paid advertising efficient instead of guesswork.
Phase 3 · Paid Growth
Ad Spend — Scale What Already Works
Week 13+ · Targeted advertising on Meta & Google
Once we know what performs organically, we put budget behind it. We launch paid campaigns on Meta (Facebook + Instagram) and Google Search to target homeowners actively searching for a new roof or repair across your service areas. We only ever pay to amplify content that has already earned its place. You pay the ad platforms directly; we manage the campaigns.
How We Build Your Content
Your content is built from real assets you supply — job-site photos, inspection clips, and customer testimonials. We keep AI to a minimum on this account. Every post maps to one of these proven content tracks:
A
Brand & Evergreen
Static Image · Positioning
Recognition-building posts that position Roof Replacement Inc as the trusted name in your markets. Always relevant, always on-brand.
C
Infographics
Animated · Education & Credibility
Stat-forward, educational pieces — "5 signs your roof needs replacing," the cost of waiting, how financing works. Earns saves and shares and builds long-term credibility.
D
Carousel
Swipeable · Lead Capture
Step-by-step, swipeable value — "is your roof at risk?" or a real before/after job — that pulls homeowners in and drives them to request an estimate.
E
Video
Short-Form · Real Footage
Short-form video cut from your real roof footage — tear-offs, before/afters, quick tips, the crew at work. The most authentic content we produce — especially on YouTube Shorts and Instagram.
F
Social Proof
Customer Video · Testimonials
Real customer reviews & testimonials (you have 228 at 5★). The highest-trust content in the system — nothing sells a roof like a happy homeowner on camera.
Month 1 — Setup Schedule
Before a single campaign post fires, we spend four weeks building everything right. Here is exactly what happens each week.
Setup Week 1
Foundation
June 15 – 21
All 4 platform accounts connected in our publishing system
Brand assets collected from Adolfo — logo, photos, videos
Brand colors and fonts confirmed (tied to website refresh)
Instagram and YouTube Shorts accounts created
Facebook and GBP accounts refreshed and claimed
Setup Week 2
Build
June 22 – 28
Brand overlay designed and tested across all tracks
Track A: 2 brand image smoke test posts built
Track C: 1 infographic smoke test built
Track D: 1 carousel smoke test built (homeowner-facing)
Kevin + Adolfo review all posts — any fixes handled
Setup Week 4
Payment Gate
July 6 – 12
Kevin presents smoke test results to Adolfo
Adolfo approves content direction and brand look
Month 1 invoice issued — campaign starts when cleared
Week 1 content queue built and ready to fire July 27
🔬 Smoke tests are real posts on live accounts — not drafts. We fire one post per track to confirm every platform is connected correctly, the content looks professional, and the publishing workflow is clean. Nothing launches at full cadence until we are confident everything is right.
8-Week Campaign Ramp
Starting July 27, posting volume builds week by week. We start controlled, read the data after each week, and double down on what works. Every post Cameron produces gets cross-posted to all relevant platforms — one production, multiple platforms.
Week
Posts Produced
Platform Posts
Active Tracks
What's New
Week 1
Jul 13–19
3
10
ACD
Campaign launches
Week 2
Jul 20–26
3
10
ACD
First analytics pull
Week 3
Jul 27–Aug 2
4
13
ACDF
+ Social Proof
Week 4
Aug 3–9
4
13
ACDF
Analytics checkpoint
Week 5
Aug 10–16
5
17
ACDEF
+ Video
Week 6
Aug 17–23
5
17
ACDEF
Full track stack running
Week 7
Aug 24–30
6
20
ACDD×2EF
2nd carousel added
Week 8
Aug 31–Sep 6
6
20
ACDD×2EF
Full ramp complete
8-Week Total
36
120
Posts produced by Cameron · cross-posted by Parker to all relevant platforms
Track A
FB · IG · GBP
Track C
FB · IG · YouTube Shorts · GBP
Track D
FB · IG · YouTube Shorts
Track E
FB · IG · YouTube Shorts · GBP
Track F
FB · IG · GBP
The Homeowner Engine
🏠 Built to Win Homeowner Trust
The whole engine points at one person: the homeowner who needs a roof. We lead with proof — your 228 five-star reviews, BBB A+, Owens Corning craftsmanship, and ~40 years — and make the decision easy with real before/afters and financing. Content speaks to what a homeowner actually worries about: "is my roof a problem, can I trust this company, can I afford it?" As paid advertising comes online, we target homeowners actively searching for a roof across your service areas — amplifying the content that's already earning trust.